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BUSINESS PARTNERING
Communications transformation at Bromford
SITUATION
I started my role as Strategic Communications Manager at Bromford in April 2023. At the time, the Communications Team faced several challenges:Becoming increasingly reactive rather than proactive.
Receiving predefined tasks from the business instead of using their expertise to determine the best solutions.
Working in specialised silos, leading to inefficiencies during […] -
AI FOR FASTER CONTENT CREATION – NOT TAKING YOUR JOB (JUST YET)
The tools we use as creatives are getting clever. Like really clever… here’s 3 artificial intelligence (AI) tools that are in my workflow.
OVERVIEW
Can AI help me manage the social media channels of a not for profit? Can we do this better, will it replace me? Jumping ahead to the conclusion, I’ve saved time but these […]
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BOOST YOUR SOCIAL MEDIA – THREE SIMPLE TRICKS
It’s no surprise, good content performs way better. Here’s 3 simple tricks to up those views and clicks…
OVERVIEW
Bromford’s a not for profit landlord and house builder that focuses on affordable homes. We have around 100,000 customers across the UK.
Headline 12 month stats for Facebook our main customer channel (29/10/21 – 29/10/22)(663k)
55.4k minutes of content […]
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HOW TO GET MORE POST VIEWS – EASY CHANGES WITH BETTER ACCESSIBILITY
Open or closed captions anyone? It’s over 6 month’s into my new role managing Bromford’s social media. Here’s some of the things I’ve learnt. And spoiler alert, it’s about accessibility…
THINGS WE’LL COVER
Public sector bodies in the UK need to meet an accessibility standard. And when you think about it, that’s a whole load of assets.It’s […]
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CONNEXUS – FINAL INSIGHTS
Connexus has been fab. Packed with fantastic projects and people. But, today’s my last day! It’s time for me to wrap it up and move on. Here’s 3 project highlights and their insights.
BRAND BUILDING AND CAMPAIGNS
It’s been a journey:My design work has been varied, it’s included: For Sale Boards, Social Media Templates, Payment Cards, […]
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GET BETTER ON SOCIAL MEDIA – TOP CONTENT TIPS
So 6 months since Connexus launched, how’s it going in terms of the brand? Well, we’ve got 83% of customers knowing what Connexus is, (which is a good start) plus we’re seeing increases in reach and engagement on social media too. How I hear you ask? Well, let’s jump in…
THE CONNEXUS APPROACH TO SOCIAL
I’ve introduced […] -
SOCIAL MEDIA AND VIDEO – HOW TO USE THE ALGORITHM
Before the spring, Connexus was just a “group name” with public facing subsidiaries. With the companies legally merged, and my role for the past 3 years having been about gearing up for launching “brand Connexus” ranging from a new website, vans, and everything in between (including a new phone system). Connexus was ready to show. […]
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FLOREAT HOMES – A YEAR AND A BIT
So 2019’s nearly over and Floreat Homes continues to need creative. Admittedly we’d like to do more of this along with creating more consistency and purpose around the brand. So disclaimers over and with that in mind, Floreat Homes has been in-house for a little over 12 months and here’s some of the work, thoughts, […]
