BROMFORD
BROMFORD, ONE OF THE UK’S LEADING LANDLORDS
Bromford’s a not for profit with lots of homes to rent (44,000) lots of homes to built (12,000 in 7 years) and lots of feel-good purpose. My role as the Strategic Communications Manager at Bromford sees me oversee Bromford’s internal and external communications.
- Introduced a business partnering model to the team of 7
- Short-form video produced in-house has included A/B testing and paid content, helping to increase conversions, views, reach, and reducing reliance on external partners
- Managed the launch of the new Bromford website
+47% improvement in user journey conversions – New Bromford website vs the old Bromford website
Reactions up by 1,127% (04/01/22 – 04/01/23 – I’ve grown reactions on Bromford’s LinkedIn channel
353% month on month increase in trades jobs form completions (13/09/22 – 12/10/22 vs 13/10/22 – 12/11/22) – I’ve led the team on integrated campaigns including this one for recruitment
A customer case study I filmed and edited
An example of some of our social media content