BROMFORD
BROMFORD, ONE OF THE UK’S BIGGEST LANDLORDS
Bromford’s a not for profit with lots of homes to rent (44,000) lots of homes to built (12,000 in 7 years) and lots of feel-good purpose.
My job is to manage how Bromford talks about itself and with stakeholders across social media.
- Bromford’s social media is guided by a social media framework that I’ve based on Bromford’s overall strategy
- Bromford’s social media focuses on key areas of the strategy including; growing the business and Bromford’s relationship with customers
- Short form video, AB testing and paid for content have helped increase conversions, views and reach
Reach up 94.6% (04/01/22 – 04/01/23 – I’ve grown Bromford’s Facebook reach
Reactions up by 1,127% (04/01/22 – 04/01/23 – I’ve grown reactions on Bromford’s LinkedIn channel
353% month on month increase in trades jobs form completions (13/09/22 – 12/10/22 vs 13/10/22 – 12/11/22) – I’ve led the team on integrated campaigns including this one for recruitment
An example of some of our social media content.