Communications transformation at Bromford
SITUATION
I started my role as Strategic Communications Manager at Bromford in April 2023. At the time, the Communications Team faced several challenges:
Becoming increasingly reactive rather than proactive.
Receiving predefined tasks from the business instead of using […]
The tools we use as creatives are getting clever. Like really clever… here’s 3 artificial intelligence (AI) tools that are in my workflow.
OVERVIEW
Can AI help me manage the social media channels of a not for profit? Can we do this […]
It’s no surprise, good content performs way better. Here’s 3 simple tricks to up those views and clicks…
OVERVIEW
Bromford’s a not for profit landlord and house builder that focuses on affordable homes. We have around 100,000 customers across the UK.
Headline […]
Open or closed captions anyone? It’s over 6 month’s into my new role managing Bromford’s social media. Here’s some of the things I’ve learnt. And spoiler alert, it’s about accessibility…
THINGS WE’LL COVER
Public sector bodies in the UK need to meet […]
Connexus has been fab. Packed with fantastic projects and people. But, today’s my last day! It’s time for me to wrap it up and move on. Here’s 3 project highlights and their insights.
BRAND BUILDING AND CAMPAIGNS
It’s been a journey:
My […]
So 6 months since Connexus launched, how’s it going in terms of the brand? Well, we’ve got 83% of customers knowing what Connexus is, (which is a good start) plus we’re seeing increases in reach and engagement on social media […]
Before the spring, Connexus was just a “group name” with public facing subsidiaries. With the companies legally merged, and my role for the past 3 years having been about gearing up for launching “brand Connexus” ranging from a new website, […]
So 2019’s nearly over and Floreat Homes continues to need creative. Admittedly we’d like to do more of this along with creating more consistency and purpose around the brand. So disclaimers over and with that in mind, Floreat Homes has […]
