CONNEXUS – FINAL INSIGHTS

Connexus has been fab. Packed with fantastic projects and people. But, today’s my last day! It’s time for me to wrap it up and move on. Here’s 3 project highlights and their insights.

#1
CONNEXUS - LAUNCHING THE BRAND (2020 - 2021)

BRAND BUILDING AND CAMPAIGNS

It’s been a journey:

  • My design work has been varied, it’s included: For Sale Boards, Social Media Templates, Payment Cards, Vehicle Livery and co-designing the website.
  • Little details have really helped… like implementing naming conventions, file structures and becoming Brand Ambassadors for our social media management platform Orlo.
  • Integrated campaigns like “Together with Tenants” offered me a great opportunity to deliver a target smashing campaign (more in the video above).

For more of my Connexus work, see here.

PROJECT STATS

I managed social media and website content between April 2020 and December 2020. The stats below are for this period.

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GROWTH IN SOCIAL MEDIA REACH

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GROWTH IN SOCIAL MEDIA FOLLOWERS

Social media management platform Orlo - Connexus Case Study

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#2
HEREFORDSHIRE HOUSING - NEWTON FARM CONTENT AND PR (2017)

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A video, I made for the Herefordshire Housing social media channels to coincide with local press coverage. 57 likes, 35 comments, 22 shares.

I started at Herefordshire Housing in 2016 (before it merged to become Connexus).

FINDING AN ANGLE

Newton Farm was a post-war development of pre fabs. Herefordshire Housing invested 30 million pounds re-developing the area with 260 built-to-last affordable homes.

In 2017, we wanted to mark the occasion and generate local press. After extensive research, I tracked down the man who used to farm the land before the post-war development.

  • Derek’s farm gave the estate the name “Newton Farm”.
  • I arranged an event for the final demolition with attendance from local radio (listen here), print and associated stakeholders.
  • Derek (aged 89) was a fantastic character and tied the past together with the future magnificently. Him being involved certainly gave the story more interest.

PROJECT STATS

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RADIO STATIONS COVERED THE EVENT

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NON PAID FACEBOOK VIDEO VIEWS

#3
CONNEXUS - DOMESTIC ABUSE DURING LOCKDOWN (2020)

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One of 3 videos produced for the campaign.

DATA DRIVEN PLANNING

2020 saw the UK plunged into 2 national COVID-19 lockdowns. For lockdown number 1, our data showed a decrease in referrals to our domestic abuse service (Shropshire Domestic Abuse Services). Once lockdown number 1 came to an end, our service saw a surge of referrals (50% increase June 2020).

When lockdown number 2 was announced, I planned extra activity to compliment the already planned White Ribbon Campaign.

  • Extensive updates to the Connexus domestic abuse webpage.
  • Specialist support content on our social media channels including special guest Rachel Williams.
  • Domestic abuse information posted to 10,000 of our customers.

PROJECT STATS

Stats for the duration of the campaign (14/11/20 – 6/1/21, 53 days)

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INCREASE IN WEBPAGE TRAFFIC

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NON PAID FOR FACEBOOK REACH

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