WHAT IS CARELINE, WHO’S IT FOR AND HOW DOES IT WORK?
Good questions… and one’s these video’s were designed to answer. The audience was varied, and split between people wanting to buy the service for a loved one and people wanting to buy it for themselves.
I kept them short and sweet mindful of where the videos would be displayed (social media and around content on the Careline website). The 3 videos target the different audiences but answer the same common questions.
Between August 2017 and August 2018 the videos had over 5,500 views. Nothing earth shatteringly viral but they were only designed to tell people more about the service.
The videos were filmed using an I phone shooting log at 50mbps (wide) and a Canon EOS C200 4K (also shooting log).
I produced and directed the series of three 30 second videos. These videos were used on social media and around content on the Careline webpage.