A POP-UP STATION CREATED FOR THE POST XMAS FITNESS FRENZY
Audio branding’s a big one, catchy little melodies and production techniques that deliver a brand through sound.
Active Radio was a fun concept. A pop-up station with an objective of delivering a fitness focused audience to advertisers in Birmingham, think sports nutrition and gym memberships. I produced the audio branding, it included all the elements a radio station would need for day to day activity.
I also provided voice over for this project.
The voice over artists used are Becky Whitcroft, heard on stations like BBC Radio One and me, Jim Kerwood, who does the odd bit of VO.
All of the production was produced using Pro Tools.
A 2 week pop-up station, created for the post Xmas fitness frenzy.