CAPITAL FM
I WORKED AS A SENIOR PRODUCER WITH GLOBAL’S “VISUALISING RADIO PROJECT”.
Capital was the brand that I worked with most closely, Capital is all things pop. My work was varied and included:
- Directing music video (sessions) with artists like Jason Derulo (see video above)
- Producing visual content for external assets, like the screens at Wembley Stadium
- Managing the brand across the Radio X, Capital FM, and Heart video packages
I’m really proud we achieved the targets we were originally set when the visualising radio project began. Amongst them,
- Growing Capital’s Youtube Channel by over a million subscribers
- Significantly increasing video production values and reach across Global’s social channels
- Directing/producing viral video content that gave us national PR coverage (think Ed Sheeran in a taxi)
I managed the team’s use of templates/assets for the production of day-to-day content. This helped to deliver consistency.
We were there to create engaging content with high production values to reflect ‘brand Capital’.
Being a senior team member meant that I mentored team members in producing on-brand content.
A promo I created as the creative and technical lead