GET BETTER ON SOCIAL MEDIA – TOP CONTENT TIPS

So 6 months since Connexus launched, how’s it going in terms of the brand? Well, we’ve got 83% of customers knowing what Connexus is, (which is a good start) plus we’re seeing increases in reach and engagement on social media too. How I hear you ask? Well, let’s jump in…

THE CONNEXUS APPROACH TO SOCIAL

I’ve introduced a new approach to our Connexus social media:

1. 100% video posts,
2. More posts per week
3. Content focused around 3 themes, listed in my Brand Awareness Plan

So, what’s in this Plan? Well, it’s based on our Corporate Plan (as detailed in my last post). It’s a focusing of what we do and the things people need to think when they think “Connexus”. Again just 3 things:

• Highlight Connexus in the community
• Detail life at Connexus
• We champion quality social housing

With the above in place, we’re seeing an increase in site traffic, and our priority channels, Facebook and LinkedIn up on all key metrics.

A video, made in-house as part of a Customer Involvement campaign. On Facebook, the 2 videos for the campaign had 8k in views.

2020 KEY STATS

(All social channels combined)

CASE STUDY

COLLEAGUE RETIREMENT

For the retirement of a colleague, we focused upon the dedication and commitment of the individual and wanted to tell her story well. We covered the event with a multi camera shoot and edited this with interviews, narration and archive footage.

The piece was edited into 2 versions:

• A 1×1 highlight edit for social media.
• A 16:9 long-form edit (above), hosted on the article page.

In the 7 days following the event, the videos had reached 8,200 people. And we saw an increase in through traffic (clicks from this page to others) and onto our careers pages.

3 days following the event the story was then packaged for local press:

• Audio clips packaged to use on-air, along with a traditional Press Release.
• The story was covered in the Shropshire Star.
• 6 minutes of coverage on BBC Radio Shropshire.

We created 3 pieces of video content from the same event

COLLEAGUE RETIREMENT VIDEO KEY STATS

(All social channels combined)

WHAT NEXT?

This approach to content is working, we’re getting our messages out to more people and seeing better engagement. Video is working and across the next 6 months we’re going to see video playing a bigger part of more integrated campaigns.

We’re also going to see a more human side to things, with our customers and colleagues telling their own stories linked to our 3 Brand Awareness objectives.

See more of my Connexus work here.